The big problem with coupons is that it presents you with the dilemma of making everything that's not on the coupons appear to have a negative value. If you dare buy the bacon burger, you'd be throwing away free money! How dare you. Buy the most in-demand item! Anyway, I'm really enjoying my Standard Burger Combo with Expected Side. Real good. Would hate to eat that new burger they made this month that's only available until the spring. Ugh, who wants to try something new? Not me!